I am in hardware development, and therefore my experiences might not relate to software, but I want to share it anyhow. I have experienced many times, that engineering had a perfect solution and successfully sold it to management. However, sales did not understand it and did not market the new solution. As a consequence, customer did not recognize the existence, never tried and the product got scrapped after some time, because of no success. So, if marketing plays a vital role in the business, one need to sell to sales as well.
That's why onboarding every relevant stakeholder in the earlier stages is ultimately important. It will help Sales understand the idea and concept, from the simplest form to a progressively more complete product, and get their feedback to get traction from an existing customer base.
I am in hardware development, and therefore my experiences might not relate to software, but I want to share it anyhow. I have experienced many times, that engineering had a perfect solution and successfully sold it to management. However, sales did not understand it and did not market the new solution. As a consequence, customer did not recognize the existence, never tried and the product got scrapped after some time, because of no success. So, if marketing plays a vital role in the business, one need to sell to sales as well.
Hello Uwe, thank you for sharing your insight.
Yes, completely agree with you.
That's why onboarding every relevant stakeholder in the earlier stages is ultimately important. It will help Sales understand the idea and concept, from the simplest form to a progressively more complete product, and get their feedback to get traction from an existing customer base.